Your privacy is important to us
This privacy statement applies to the Visit Ballarat website.
The City of Ballarat is committed to the protection of your rights to privacy. We collect, use and disclose personal information in accordance with the Privacy and Data Protection Act 2014 and other applicable legislation.
Collection of web analytics data
We use Google Analytics software to collect information about your interaction with our website. When you visit our website, your web browser automatically sends certain information to Google Analytics. The information collected includes:
· network location and IP address;
· the date and time of your visit to our website;
· the type of web browser (e.g. Internet Explorer, Google Chrome, Safari etc.) and operating system (e.g. Windows 10, Mac OS X etc.) you are using;
· referring site details (such as the URL that you came through to arrive at our website);
· pages visited and the time spent on each page;
· documents downloaded and search terms used; and
· the forms accessed on our website.
We have enabled IP anonymisation, which means that when Google Analytics receives IP addresses, it is then anonymised. You can find more information about IP anonymisation, or how Google Analytics collects and processes data here.
Use of web analytics data
We use this information for statistical purposes, such as to analyse, measure, and report on data about our website traffic and visits. This information helps us understand general user trends at an aggregate level, and improve our website, content, and user experience.
We may also use this information for security audits to protect against threats from hackers or other security purposes.
We do not use this information to identify you or match it with any other personal information that we may collect from you, unless required to do so as part of an internal investigation or for a law enforcement-related purpose, in accordance with the Privacy and Data Protection Act (PDP Act).
Your site visit data is collected under the authority of Information Privacy Principle 1.1 of the PDP Act for the purposes stated above.
Disclosure of web analytics data
We do not disclose your site visit data to third parties without your consent, unless we are required or authorised to do so by law. In the event of an investigation into suspected unlawful or improper activity, a law enforcement or government agency may use its legal authority to inspect our web server’s records (e.g. in relation to hacking or abusive messages).
Cookies are small files that are transferred to your web browser when you visit a website. The files contain data that helps you navigate the website efficiently. Cookies are used to save information about your interaction with a website – for example, your login details, preferences, and how and when you use a website. They cannot be used to run programs or deliver viruses to your computer. Our website uses session cookies which are stored in temporary memory, and are not retained after you close the browser session. Google Analytics may also set or collect first-party cookies to collect information on website usage.
Collection of other information
Links to other sites
The Visit Ballarat website provides links to other sites as a community service. Council is not responsible for the privacy practices of those sites and recommends that you refer to their respective privacy statements.
For further information about this privacy statement or how we handle personal information, please contact Council’s Privacy Officer on 03 5320 5500 or via email at email@example.com