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Hop Queen Mural


With over 20 years of experience working as a creative, Travis Price has built a reputation as a leader in the commercial illustration industry.

A product of the University of Ballarat, Price has worked for some of the most innovative Advertising Agencies, Bands and Clothing Brands.

Respected internationally for his evolution and experimentation in vector illustration Price has presented at numerous design conferences and universities regarding his work including the National Gallery of Victoria.

Price continues to work on a variety of commercial and apparel projects from his home studio in Ballarat surrounded by his growing family.

The Hop Queen mural was a self-initiated and financed collaborative project between Price & Mass Motion. “I remember at the time it felt like Ballarat was awakening from a long slumber and exciting business’s and people were creating positive change within the community. Much of my focus with work had been outside of Ballarat for some time and I wanted to create something that would resonate with local residents. The byline “The past is History” was a tongue in cheek acknowledgment of Ballarat’s well-documented history but also a call to action to move on to create our own identity/future.”

The Hop Queen mural was painted over three days during April 2016 with the help of fellow local artists Merda and Cax One.

Video by Mass Motion.


24 Armstrong Street North, Ballarat Central, VIC 3350Get directions


The City of Ballarat acknowledges the Traditional Custodians of the land we live and work on, the Wadawurrung and Dja Dja Wurrung People, and recognises their continuing connection to the land and waterways. We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander People.