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Could Ballarat be the 2021 Victorian Top Tourism Town?

Visit Ballarat

06 May 2021

Filed underFamily Friendly

In a coup for the city, Ballarat has been named as a finalist in the 2021 Victorian Top Tourism Town Awards.

An initiative of the Victoria Tourism Industry Council (VTIC), the inaugural awards recognise regional towns that deliver amazing visitor experiences and are committed to growing visitation to their destination.

Ballarat’s competitors for the title are:

  • Bendigo
  • Dromana
  • Frankston
  • Lakes Entrance
  • Swan Hill

Ballarat Mayor Cr Daniel Moloney said Ballarat was undoubtedly one of Victoria’s top tourism towns.

“We have Sovereign Hill, we have the Ballarat Wildlife Park, we have Kryal Castle, we have Lake Wendouree and the Ballarat Botanical Gardens and we have amazing hospitality venues all across Ballarat,” Cr Moloney said.

“We also have the fantastic Art Gallery of Ballarat, the Eureka Centre, Her Majesty’s Theatre and, of course, our beautiful old historic buildings.

“Ballarat’s history and heritage, which has been immaculately preserved, naturally places us as a top contender in the VTIC Top Tourism Town Awards.”

Click here to vote for Ballarat as your favourite Victorian holiday spot.

Voting closes 27 May, with all entries going into the draw to win a Melbourne getaway for two.


The City of Ballarat acknowledges the Traditional Custodians of the land we live and work on, the Wadawurrung and Dja Dja Wurrung People, and recognises their continuing connection to the land and waterways. We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander People.