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Ballarat named state’s Top Tourism Town

Visit Ballarat

15 Jul 2021

Filed underNews

Ballarat has been crowned the 2021 Victorian Top Tourism Town.

A VTIC initiative, the inaugural awards recognise towns that deliver amazing visitor experiences and are committed to growing visitation to their destination.

Ballarat won the title ahead of Bendigo, Dromana, Frankston, Lakes Entrance and Swan Hill in a public vote.

Port Fairy was awarded the 2021 Victorian Top Small Tourism Town.

More than 23,000 votes were recorded across both categories.

“Tourism has been heavily affected by the pandemic but we know Ballarat is held in the highest possible regard, not only from the tourism professionals that judged this award but by the community here in Ballarat and visitors who have rated their experience in the highest possible way,” City of Ballarat Mayor Cr Daniel Moloney said.

“We thank our biggest contributors, the businesses and operators who contribute to making Ballarat Victoria’s top tourism town. We also thank VTIC for making this award possible.” 

The awards were announced at a gala ceremony at the Bendigo Art Gallery on 14 July.

Ballarat will now compete for the title of Australia’s Top Tourism Town, with the winner announced at Parliament House in Canberra on 2 September.

VTIC Board Chair Matt McDonald, Ballarat Regional Tourism Board Chair Paul Martino, City of Ballarat’s Coordinator City Marketing Lucy Ibrahim and Coordinator Visitor Economy Joel Chadwick, and Minister for Tourism, Sport and Major Events Martin Pakula at the 2021 Victorian Top Tourism Town Awards


The City of Ballarat acknowledges the Traditional Custodians of the land we live and work on, the Wadawurrung and Dja Dja Wurrung People, and recognises their continuing connection to the land and waterways. We pay our respects to their Elders past, present and emerging and extend this to all Aboriginal and Torres Strait Islander People.