By Soho is a women’s lifestyle store located in the heart of Ballarat. Its style is luxe leisure, with one of the largest range of sweatshirts, accompanied by a touch of street fashion.
If you are looking for a gift, By Soho has a collection of beautiful pieces from some unique Australian designers.
Brands stocked include Sophie Moran, Bianco and LTB Jeans, Jac + Mooki, Bande Studio, 3rd Story, Misuzi, Jolie & Deen Jewellery and more.
Open Monday to Saturday.