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Visit Ballarat is the peak tourism body for the Ballarat region. A member-based, not-for-profit tourism investment business, it is governed by an industry-appointed, skills-based board of directors.

Visit Ballarat’s primary role is the proactive positioning of Ballarat as a leading tourism destination. It also facilitates product and industry development in a bid to foster exceptional visitor experiences.

With more than 300 members from a range of sectors, the organisation receives its support from the City of Ballarat, membership fees, state government funding, key stakeholders, commercial partners and co-operative marketing.

The Visit Ballarat team


Noel DempseyCEO
Natasha CookExecutive Assistant(03) 5337
Anthea PinsonBusiness Services(03) 5337

Destination Positioning

Lucy IbrahimHead of Marketing(03) 5337
Julia MooreMarketing Lead(03) 5337
Meaghan KennedyMarketing & Communications Assistant(03) 5337
Selma KajanMarketing & Communications Assistant(03) 5337
Stephanie DurandDigital Lead(03) 5337
Chloe BigginContent Lead(03) 5337
Robbie BurnsProjects Officer(03) 5337
Rachel DeeSpecial Projects Officer(03) 5337

Destination Development

Serena EldridgeIndustry & Development Manager(03) 5337
Darcy AnstisMembership Support Officer(03) 5337
Jacinta AntonelliVisitor Services Advisor(03) 5337
Nicole ElliottVisitor Services Advisor(03) 5337

Visit Ballarat membership

As a Visit Ballarat member, you are entitled to numerous benefits, from marketing and development, networking and events to workshops and media opportunities.

Click here to access the membership portal

Visit Ballarat board

Visit Ballarat is led and governed by a board of directors, including two City of Ballarat representatives, one Sovereign Hill representative and one Pyrenees Shire Council representative as per the partnership established in 2016 between the two regions.

  • Paul Armstrong (Chair) – Governance, Strategy & Stakeholder Relations
  • Iain Gunn (Deputy Chair) – Large Scale Accommodation
  • Thomas Elford (Treasurer) – Finance
  • Stacey Grose – Legal & Governance
  • Dana Ronan – Marketing & Strategy
  • Paul Martino – Business & Strategy
  • Ray Davies – Pyrenees Shire Council representative
  • Cr Amy Johnson – City of Ballarat representative
  • Jeff Johnson – City of Ballarat representative
  • Jennifer Ganske – Sovereign Hill representative
  • Janelle Ryan – Public Relations
  • David Canny – Hotels and Accommodation


Ballarat Town Hall, 225 Sturt St, Ballarat, VIC 3350Get directions

Monday: 9am - 5pm
Tuesday: 9am - 5pm
Wednesday: 9am - 5pm
Thursday: 9am - 5pm
Friday: 9am - 5pm

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Visit Ballarat is supported by the City of Ballarat