A love of wine, some research, a good deal of naivety and a hell of a lot of hard work led to the establishment of Amherst Winery with two hectares of "Dunn's Paddock" Shiraz vineyard in 1989. This was followed by one and a half of Cabernet Sauvignon and 500 square metres of Chardonnay in 1998.

Amherst Winery is located 20 kilometres south east of Avoca in Western Victoria's beautiful Pyrenees Wine Region. The land at Amherst, an old gold field, had been farmed by Norms' grandparents and great grandparents. When the opportunity arose to purchase some of this land in the 1970s he jumped at the chance of holding on to some of the family's rural heritage.

The business is now owned and operated by the second generation of vigneron who carries on the tradition of high quality, small batch winemaking. Growing up the owners helped plant the vineyards that continue to be involved in almost every vintage since that time and took over the winemaking duties in 2008.

Since the first commercial release of Shiraz in 1995, Amherst Winery has gained a reputation for elegant, cool climate, hand crafted wines achieving a five star winery rating in James Halliday's Australian Wine Companion.

Amherst Winery has a range of wines such as Dunn's Paddock Shiraz, Chinese Gardens Cabernet Sauvignon, Rachel's Rose and Daisy Creek Sauvignon Blanc, Chardonnay and Shiraz Cabernet.